Accountants & CPAs
CPA marketing for accounting and tax firms in Fort Myers, Cape Coral and Naples: a website that sells your advisory work, local search that finds you before tax season, and intake that screens out clients you don't want.
People searching every month
cpa …
The short answer
CPA marketing helps an accounting firm attract the clients it actually wants, such as business owners, advisory engagements or a specific niche, instead of more last-minute returns. We build a site organized by client type and service, set up local SEO and Google Business Profile, and run focused ads outside tax season. Websites start from $1,000, a full firm site from $2,500; 2 weeks is typical.
Local demand for accountants looks modest on paper. 'CPA fort myers' is searched about 170 times a month, 110 in Cape Coral and 170 in Naples (Google search data via our SEO OS, Nov 2026). But one business client can be worth years of fees, so a few well-matched inquiries a month can pay for the whole program. The goal is position and fit, not traffic.
Southwest Florida has its own client mix. People moving here from other states arrive with residency and domicile questions. Snowbirds split their year between two states. Naples has a deep pool of retirees and investors who already work with financial advisors, while Lee County is full of contractors and home-service businesses that need bookkeeping and payroll help. A page for each group you serve beats one generic tax services page.
Timing is the other lever. Tax season owns your calendar from January to April, so we plan in reverse: build pages and content in summer and fall, run business-client ads when you have capacity, and switch the site to existing-client logistics (deadlines, upload links, office hours) once the season starts.
What you get
You can't take unlimited new clients in March. The marketing should know that.
Pages for business owners, contractors, medical practices, real estate investors or new Florida residents, whichever groups you want more of.
Clear structure, team bios with credentials, service pages, and the client portal and secure upload link in the header.
A short form asking about entity type, size and services needed, so your team knows who to call first; inquiries land in a CRM with their source.
Services and office hours kept current, plus a review link clients receive once their engagement wraps up.
In our growth plan, 2–4 articles a month on questions your clients actually ask, written when your partners have time to review them.
Google Ads for business tax and bookkeeping searches, with budgets and messages that change between tax season and the rest of the year.
How it goes
Every step ends with a clear deliverable and your approval.
We start with the clients you want more of and how much new work you can take.
Our SEO OS shows which client types and services people search for near you.
Site, intake and tracking are built on staging and launched outside your busy season.
One report shows inquiries by client type and source, not just visits.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
On this page, yes. The same phrase is used in affiliate advertising for 'cost per action', which is a different business entirely. Here it means marketing for certified public accountants and accounting firms: the website, local search, reviews and ads that bring in the clients a firm wants.
Months ahead. People choose or switch accountants from late fall into January, so pages, profile updates and reviews should be in place by autumn. Ads can run into early tax season if you still have room, then pause. Summer is the best time to build or redesign the site.
You don't need a price list, but saying how you charge (flat-fee packages, monthly advisory, a minimum engagement) saves everyone time. Prospects self-select, and calls start with fit instead of sticker shock. We can phrase it without locking you into numbers.
Yes. Florida's Board of Accountancy has rules on firm advertising and use of the CPA title, and we write within whatever your firm confirms applies. We avoid guarantees and comparative claims. This isn't legal advice; your firm should check ad wording against the rules that apply to it.
Many clients will leave a short review if asked at the right moment, such as after their return is filed or a project closes. Ask every client the same way, with no incentives. Replies stay general and never confirm anything about someone's finances.
Keep exploring
On a 20-minute call we look at your site, your Google profile and the client types you want, and you get a fixed quote.