Marketing for medical practices
We're a healthcare marketing agency in Fort Myers for clinics, urgent cares and specialist practices across Southwest Florida: websites, local search, ads and reviews, set up with patient privacy in mind.
People searching every month
urgent care …
The short answer
A healthcare marketing agency helps clinics and practices attract patients through their website, Google Business Profile, local SEO, paid ads and reviews, while staying careful with patient data. We build the site, run search and ads, and track every booking request back to its source. Websites start from $1,000 and monthly plans from $600, with a fixed quote after a 20-minute call.
Urgent care is the clearest signal of how people here look for medical help. “Urgent care fort myers” and “urgent care cape coral” are each searched about 1,900 times a month, and “urgent care naples” about 2,900 (Google search data via our SEO OS, Nov 2026). Naples leading both Lee County cities fits its mix of winter residents, visitors and second-home owners who have no local doctor.
Those searches are urgent by definition. The person wants to know if you're open, how long the wait is, whether you take their plan and how to get there. A clinic that keeps hours, insurance and directions accurate on Google and on its own site wins the visit. One that buries them in a PDF loses it to the next pin on the map.
Season shapes everything else. From roughly November to April, winter residents fill schedules and look for primary care, specialists and therapy close to their seasonal home. Summer is quieter for most practices, which makes it the time to build pages and reviews. Hurricane season adds a different job: posting closures and reopening hours quickly, as many offices learned after Ian in 2022.
Medical sites also need care with tracking and forms. We keep public forms to contact details, use HIPAA-compliant tools when you need clinical information, and keep ad pixels off patient-portal and appointment pages. Your compliance team has the final word on what's acceptable, and this isn't legal advice.
What you get
We handle the parts of patient acquisition that live online, and connect them so you can see which ones produce visits.
Location, provider and service pages, insurance information, and booking or online check-in.
A Google profile for each location and provider where it makes sense, service pages, citations and reviews, tracked in our SEO OS.
Campaigns for the services you want to grow, built within Google's and Meta's healthcare ad policies, with conversions sent server-side and without health details.
A short link and QR code at checkout, one email reminder, no gating, and replies that never confirm someone was treated.
One site, one CRM and one report for every location, while each office keeps its own page and profile.
Calls, forms and booking requests in the CRM with their source, and monthly reports by location and service.
How it goes
Every step ends with a clear deliverable and your approval.
We search, call and try to book like a new patient at each of your locations.
We list every pixel and form on your site and what each one collects.
We pick the services and towns to grow first, using live search data.
Website, profiles, booking and tracking are checked on staging, then go live together.
Visit requests by service and location, and what we change next.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
It brings patients to your practice through the channels they use to choose care: Google search and maps, your website, reviews and paid ads. A good one also handles the healthcare-specific parts, like accurate provider and location data, careful tracking and ad policies. We do all of that and report results as booking requests, not impressions.
Yes. Urgent care is decided in minutes: hours, wait, location and insurance must be right on Google and load fast on a phone. A specialist is chosen over days or weeks, often after a referral, so provider credentials, condition pages and reviews carry more weight. We plan the site and the budget around which kind of decision your patients make.
We don't promise compliance, because that depends on your whole setup and your agreements with vendors. What we do is design forms that avoid collecting health details in plain email, connect HIPAA-compliant form or intake tools when you need clinical information, and keep tracking off sensitive pages. Your compliance officer should review the setup; this isn't legal advice.
Yes. Each location gets its own page, Google profile, review link and tracking, while you keep one website, one CRM and one report. That way your Naples and Fort Myers offices can rank and be measured separately without running separate sites.
Our websites start from $1,000; a practice site with service and location pages starts from $2,500. Monthly marketing starts from $600 for local SEO and reviews, $1,000 with ads and content, and $1,800 with Meta ads and social. Ad spend is separate, and the price is fixed once we've seen your locations.
Keep exploring
On a 20-minute call we look at one of your locations the way a patient would, on Google and on your site, and tell you what to fix first.