Marketing for contractors
We handle construction marketing for general contractors, remodelers and builders in Southwest Florida: a website that proves your work, a Google presence that puts you on the shortlist, and tracking that shows which jobs came from where.
People searching every month
general contractor …
The short answer
Construction marketing is what gets a contractor found and trusted before the first site visit: a website with project galleries, license number and service areas, a Google Business Profile with steady reviews, local SEO for searches like “general contractor naples”, and targeted ads. Business websites start from $2,500 and local SEO from $600/month, with a fixed quote after a call.
The demand is there, and it splits by town. In Fort Myers, “general contractor fort myers” is searched about 320 times a month, 170 in Cape Coral and 390 in Naples (Google search data via our SEO OS, Nov 2026). Project searches add to that: “kitchen remodeling naples” gets about 390 a month and “home builders cape coral” about 880. Each one is a homeowner with a budget and a timeline, usually typing on a phone.
The sales cycle is long and quiet. A homeowner looks at three or four contractor sites, checks the license number with the state, reads reviews, then asks the two most organized-looking companies for estimates. You are judged before anyone picks up the phone. That is why your website, Google profile and reviews do more selling for a contractor than any single ad.
Seasons pull in two directions here. Hurricane season runs June 1 to Nov 30, and after a storm the calls come in for repairs, permits and insurance work; Hurricane Ian in Sept 2022 left a long rebuild behind across SWFL. In winter, seasonal residents plan remodels they want finished while they're up north. Storm pages should be built before the season starts, not during it. We judge contractor marketing by a short list of numbers, reviewed with you every month.
What you get
Each piece works on its own, but they're built to feed one pipeline. You can start with the part that hurts most.
Construction website design built around project pages by job type, your license number and insurance in plain sight, service areas, and a quote form that asks for scope, budget band and timeline.
Map Pack visibility in the towns you want to drive to, the right categories, fresh project photos and service-area pages that aren't copies of each other.
A short /review/ link and QR code for the final walkthrough, one email reminder after 6 days, and every client gets asked.
Campaigns for additions, kitchen remodels and new builds, run in our own ads tool, where a person approves every change.
Every form and tracked call lands in a CRM with its source, so the monthly report counts quote requests and booked estimates instead of clicks.
Build-progress posts, before-and-after sets and short clips from your sites for Facebook and Instagram, included in our Full plan.
Proof
Our public construction work is in Hungary. PannonCabin sells premium lightweight homes, so its site earns trust first and only then asks for a quote request. Big tickets and careful buyers: the same mix a Florida contractor sells into.
How it goes
Every step ends with a clear deliverable and your approval.
The jobs you want more of, the towns you'll drive to and your crew capacity.
Your site through our Website Grader, your service area's searches mapped in our SEO OS.
Website, Google Business Profile and tracking first; most websites take 2 weeks.
Local SEO, review requests and, if the budget fits, Google Ads for your best project types.
Leads by source and project type, plus what changes next month.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Start with what a homeowner checks before calling: a website with real project photos, your license number and service areas, and a Google Business Profile with recent reviews. Then add local SEO for your towns and project types. Ads come after that, aimed at the jobs with the best margin. Without the first two, ads mostly pay for people to see a weak site.
Shared leads can fill gaps, but the same homeowner is often sold to several contractors, so you compete on speed and price. Leads from your own website and Google profile come to you alone and usually arrive already convinced by your work. The usual goal is to shift the mix over time, not to quit overnight.
It depends on your average job size, your margin and how many projects your crews can handle. Ongoing marketing with us starts from $600/month for local SEO, or $1,000/month with Google Ads management and 2–4 articles a month. Ad spend is separate and paid to Google. On the call we'll tell you which level fits your numbers.
Yes, if it's set up before the storm. We build storm-repair and insurance-claim pages ahead of the season, update your Google profile hours and services quickly, and adjust ads to the work you can actually take on. We don't promise call volume. We make sure homeowners who search find a contractor who is clearly open and licensed.
Keep exploring
On the 20-minute call we look at your site, your Google profile and the project types you want to grow, then send a fixed quote.
