Marketing for law firms
Law firm marketing for attorneys in Fort Myers, Cape Coral and Naples: practice-area pages that rank, ads that reach people the week they need a lawyer, and intake that answers fast enough to keep them.
People searching every month
personal injury lawyer …
The short answer
Law firm marketing is the system that takes a potential client from a Google search to a consultation: a website with one page per practice area, SEO and a Google Business Profile, paid ads, reviews and quick intake. We build and run all of it from Fort Myers. Our websites start at $1,000 and marketing at $600 a month; the price is fixed after a 20-minute call.
In Fort Myers, “personal injury lawyer fort myers” is searched about 1,000 times a month and “attorney fort myers” about 880. Naples sees 320 and 590 for the same two phrases. In Cape Coral, “attorney cape coral” gets about 320 searches, while the personal injury version is too small to measure, which suggests Cape Coral residents mostly search with Fort Myers or “near me” instead (Google search data via our SEO OS, Nov 2026).
Those people are rarely shopping around for weeks. They search after a wreck on Colonial Blvd, a denied claim or a court notice, usually on a phone and often at night. The firm that shows up, loads fast and picks up gets the consultation. That's why we treat intake as part of marketing. A missed call is expensive: the average cost per click on “personal injury lawyer fort myers” is about $40 in Google Ads.
Lawyer advertising in Florida, websites included, has to follow the Florida Bar's advertising rules. We build to support that. We flag words like “expert” and “specialist”, past-results language and testimonials for your review, add the disclaimers your attorney approves, and every page goes through staging before it goes live. The firm stays responsible for compliance, and none of this is legal advice.
What you get
Each piece feeds the next: a click becomes a tracked inquiry, and the inquiry reaches a person quickly.
One page per practice area and per office, attorney bios with Bar admissions, clear disclaimers and a contact path on every screen.
Attorney SEO that covers your Google Business Profile, practice-area and city pages, citations and review requests, tracked by practice area in our own SEO OS.
Search campaigns for the cases you want, plus Google Local Services Ads with the Google Screened badge where your practice area is eligible.
Click-to-call, a short form and every inquiry logged in a CRM with its source, so your intake team or answering service sees it right away.
A short review link and QR code, one email reminder, no gating and no incentives. You decide which clients to ask.
Monthly reports that tie each inquiry to the search, ad or page that produced it, so budget follows signed matters.
How it goes
Every step ends with a clear deliverable and your approval.
We call your firm after hours and fill in your web form, then show you what a new client experiences.
We choose the practice areas and cities worth winning, using live search data from our SEO OS.
Pages and ads go to staging first, so your attorney can review every claim before launch.
From day one, every inquiry lands in the CRM tagged with the source that produced it.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
It depends on practice area and competition more than on firm size. Personal injury, with clicks around $40 in Fort Myers, needs a much bigger ad budget than a practice with little paid competition. Our websites start from $1,000 and monthly marketing from $600, plus an ad budget we size after looking at your practice areas and cities.
In general, yes. The Florida Bar's lawyer advertising rules cover websites too, including claims, testimonials and past results. That's why every page goes through attorney review on staging before launch. Confirm the details with your bar counsel; this isn't legal advice.
Ads bring calls this month; SEO lowers what each case costs over the next year. Most firms need both at first, then shift budget as their practice-area pages start ranking. We run both from one report, so you can see which one actually produces consultations.
Yes. Personal injury lawyer marketing is the most competitive corner of legal search, so we keep it narrow: one page per case type, local pages for the cities you actually serve, Local Services Ads where eligible, and intake routing for evenings and weekends. We don't have personal injury case studies to show you yet, so we'll show you the plan and the search data instead.
Yes. A solo practice usually starts with our Start website from $1,000, which covers 5–8 pages and a Google Business Profile setup, then adds local SEO from $600 a month once there's room on the calendar.
Keep exploring
On a 20-minute call we look at your site, your Google profile and your intake path, and tell you what we'd fix first and what it costs.