Landscaping and lawn care
Landscaping marketing for lawn care and landscape companies in Lee and Collier counties. We build the website, local SEO and ads that bring maintenance customers close to your existing routes and larger design-and-install projects to your calendar.
People searching every month
landscaping …
The short answer
Landscaping marketing is the mix of website, local SEO and ads that brings in lawn maintenance accounts and landscape projects. For a Southwest Florida company we'd build service and area pages, optimize your Google Business Profile, publish project photos, collect reviews and aim ads at the neighborhoods your crews already cover. Local plans start from $600/month; we size the rest after a 20-minute call about your routes.
'Landscaping fort myers' is searched about 590 times a month, 'landscaping naples' about 480 and 'landscaping cape coral' about 390 (Google search data via our SEO OS, Nov 2026). That's enough demand to grow on. For a maintenance business, though, the address of each new customer matters as much as the count. Ten new lawns on one street are worth more than ten spread across two counties.
So we market by geography. Area pages and Google Ads location targeting focus on the neighborhoods where your crews already work, and the quote form asks for the address first. Leads outside your routes still arrive, tagged in the CRM, so you can price them higher or pass on them without wasting a site visit.
Projects run on a different clock. Season residents return around November and want the yard finished while they're here, so design-and-install inquiries tend to build before and during the season. Summer is growth and maintenance. Hurricane season brings cleanup and replanting after storms. We plan content and ads for each window instead of one flat campaign all year.
What you get
Two business lines, two funnels, one report.
Weekly lawn care gets a quick quote form that starts with the address; design and installation gets a consultation request with budget and timing.
Ads and area pages focused on the subdivisions and ZIP codes where your trucks already run, so every new stop tightens a route.
Before-and-after sets with plant lists, hardscape materials and the neighborhood written out, so Google can read what each photo shows.
What you handle for associations and managed properties, insurance and capacity details, and a direct line for bid requests.
Fresh project photos every month, the right service categories, and review requests after installs and at each season change.
Fertilization, irrigation checks and palm trimming campaigns timed to when Southwest Florida yards need them.
Landscapers are commonly eligible for Local Services Ads, and Google decides. We set them up for maintenance leads and dispute the ones far outside your routes.
How it goes
Every step ends with a clear deliverable and your approval.
We mark where crews work today and which areas you want to fill next.
Maintenance and project pages, forms and tracking are built separately.
Ads and area pages aim at the neighborhoods that tighten your routes.
A monthly report by service line, and a plan for the season ahead.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
One website, two clear paths. Keeping both on one domain builds authority faster than two thin sites, but visitors should choose a path on the first screen: maintenance or a project. Each path gets its own pages, form and follow-up, because a mowing quote and a backyard redesign are different sales.
Boards and managers search less and check more. Give them a commercial page with the property types you maintain, insurance details, crew capacity, your response process and references they can call. Then make it easy to request a bid walk. Search helps them find you; the page has to survive their due diligence.
Captioned galleries do. A grid of unlabeled photos tells Google very little. A project page that names the neighborhood, the plants, the pavers and the problem you solved can rank for searches like 'paver patio cape coral' and gives prospects proof. We compress the images so the gallery stays fast on phones.
Yes. Google Ads can target by ZIP code or radius and exclude areas you don't want to drive to. For maintenance, tight targeting usually pays better than broad reach. For design projects we widen the area, because a large install is worth the extra drive.
Keep exploring
In 20 minutes we look at where your crews work, check how you rank in those areas, and send a fixed quote for the website, SEO and ads.