Marketing for dental practices
Marketing for dentists in Southwest Florida: we build the website, Google presence, ads and review flow that bring new patients to your chair, and we show you which of them actually booked.
People searching every month
dentist …
The short answer
Marketing for dentists covers everything that turns a local search into a booked new-patient visit: a website that lists your insurance plans and takes online bookings, dental SEO and a strong Google Business Profile, ads for high-value treatments, and a steady flow of reviews. Websites start from $1,000 and monthly marketing from $600, quoted at a fixed price after a 20-minute call.
People here search for a dentist a lot. “Dentist cape coral” gets about 2,900 searches a month, “dentist fort myers” about 2,400 and “dentist naples” about 1,900 (Google search data via our SEO OS, Nov 2026). Cape Coral leading Fort Myers makes sense: it's the largest city in Lee County, with steady residential growth, many new homes and plenty of families who just moved and need a new practice.
That tells you where to spend. A Cape Coral practice competes for a big audience that decides quickly from the map, the reviews and whether online booking works. A Naples practice competes in a high-trust market, where the dentist's credentials, real office photos and the feel of the visit carry more weight than a coupon.
Season matters too. From roughly November to April, winter residents need cleanings, cracked-tooth visits and emergency care far from their home dentist. They search “emergency dentist” or “dentist near me” on a phone and often ask whether you take their out-of-state plan. A clear insurance page and booking that shows real openings win those visits.
What you get
The pieces work as one system: the site converts, search and ads bring the right people, and every booking is tracked back to where it started.
The insurance plans you accept, your new-patient offer, online booking and a page for each treatment.
Google Business Profile, treatment and location pages, citations and reviews, so you show up in the map for “dentist near me”.
Google Ads for implants, clear aligners or emergency visits, each with its own landing page, plus Meta ads for your new-patient offer.
A short link and QR code at the front desk, one email reminder after 6 days, and no gating.
Website forms ask for contact details and a preferred time, never health history. When you need intake forms, we connect a HIPAA-compliant tool you choose.
Calls, forms and booking requests land in the CRM with their source, so the monthly report shows new patients by channel.
How it goes
Every step ends with a clear deliverable and your approval.
We search like a new patient in your area, call the office, try to book online and note every snag.
We pick the treatments and towns worth targeting, using live search data.
Website, Google profile, booking and tracking go live together.
Ads, reviews and content run monthly, and budget follows booked appointments.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Three things decide most choices: showing up in the Google map near the patient, having more and newer reviews than the practice next door, and making it easy to check insurance and book. We work on all three before spending on ads. Ads then fill specific gaps, like implant consults or a quieter summer schedule.
Yes. Orthodontic marketing follows the same system at smaller numbers: “orthodontist fort myers” gets about 480 searches a month, Cape Coral 320 and Naples 210. Orthodontists depend more on parents' decisions, free consultations and referrals from general dentists, so we build separate paths for parents and for adult patients.
Yes, by name, with a line asking patients to confirm coverage with your office. Whether you take their insurance is one of the first things a new patient wants to know, and a page that answers it saves your front desk calls. If you're out of network for most plans, say so and explain how you help patients file.
Yes. A new practice, or one you just bought, needs a Google profile, reviews and a website quickly, often while the old name still shows up in search. We set up or take over the profile, redirect the old site to the new one and, with your approval, tell past patients about the change.
A new-patient website with treatment pages starts from $2,500. Monthly marketing starts from $600 for local SEO and reviews, or $1,000 with Google Ads and articles. Ad spend is separate and depends on the treatments you want to push. We send a fixed price after the first call.
Keep exploring
On a 20-minute call we search for a dentist in your area together, see where you show up, and tell you what we'd fix first and what it costs.