Marketing for remodelers
Remodeling marketing for kitchen, bath and whole-home remodelers in Fort Myers, Naples and Cape Coral. We build project-led websites, rank you for the remodels you want, and run ads that bring serious homeowners instead of price shoppers.
People searching every month
kitchen remodeling …
The short answer
Remodeling marketing combines a portfolio website, local SEO and paid ads to bring in homeowners planning kitchen, bath or whole-home projects. We build detailed project pages, optimize your Google Business Profile, target high-value remodel searches and track every inquiry to its source. Websites with service and area pages start from $2,500, and monthly marketing from $600. A fixed quote follows a 20-minute call about your projects.
'Kitchen remodeling naples' is searched about 390 times a month, 'kitchen remodeling fort myers' about 210 and 'kitchen remodeling cape coral' about 140 (Google search data via our SEO OS, Nov 2026). Naples brings larger budgets and a higher trust bar. Homeowners there read the whole project page, check the license and look for work in buildings or neighborhoods they know before they call.
Storms add a second market. Hurricane Ian in September 2022 forced many Southwest Florida businesses to rebuild, and storm repairs come up again every hurricane season. If you take insurance-related rebuilds, give them a page that explains how you work with adjusters and what documentation you provide. If you don't, say so plainly and save both sides a wasted call.
Condos are a third. Many Naples and Fort Myers remodels happen inside associations with approval steps, contractor insurance requirements and work-hour rules. A page that explains how you run condo projects, from board paperwork to elevator protection, answers those questions before they turn into objections.
What you get
Your finished work is the sales pitch, so everything is built to show it in context.
Before, during and after, with scope, budget range, duration and what the owner wanted. Each one targets a remodel type and an area.
A dedicated kitchen page and campaign, since kitchens have their own search demand and often the largest budgets.
Project type, rough budget, timing and whether it's a condo or a house, so you can decline small jobs politely and quickly.
Area pages built from real projects in Naples, Fort Myers, Cape Coral and Bonita Springs, plus a Google Business Profile with fresh project photos.
Google Ads aimed at remodel searches with clear intent, with cheap-repair and DIY terms excluded.
Every inquiry lands in our CRM with its source and stage, and reminders keep proposals from going quiet.
Proof
Our public construction work is in Hungary. For PannonCabin, a maker of premium lightweight homes, we built a trust-first site that leads to a quote request. The same principles carry over to a Southwest Florida remodeler.
How it goes
Every step ends with a clear deliverable and your approval.
We list the remodel types and areas with the best margins for you.
Your past projects become case pages with photos and scope.
The site moves from dev to staging to live, with tracking on every form.
Search ads for high-value remodels, and Local Services Ads if Google opens your category.
CRM stages and a monthly report on signed projects by source.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Filter before the call. Show budget ranges on project pages, ask for a rough budget and timeline on the form, and exclude bargain and DIY searches from your ads. Some price shoppers will still get through, but most drop out once they see the scope of your typical project.
Ranges, yes; fixed prices, no. A line saying most of your kitchens fall within a certain range, depending on cabinetry and layout changes, builds trust and filters out mismatched budgets. Homeowners respect a remodeler who talks about money early. Put the range on the project type page, not only in the FAQ.
Remodeling categories are commonly eligible in many areas, but Google decides by category and location, and approval includes license and insurance checks. LSA leads can lean toward smaller jobs, so we use them to fill gaps and keep Google Ads and SEO for the larger kitchen and whole-home projects.
Most websites we build take 2 weeks. For remodelers, the slow part is usually gathering project photos and details, not the build itself. We start with your five best projects, launch, and add case pages as you finish new jobs.
Keep exploring
In 20 minutes we look at how those projects appear online today and where the leads leak, then send a fixed quote.
