Marketing for real estate
Real estate agent marketing for Southwest Florida agents and small teams: a website with your IDX search and neighborhood guides, seller lead capture, local search and ads, all feeding one CRM, so you depend less on portal leads.
People searching every month
realtor …
The short answer
Real estate agent marketing is how an agent generates buyer and seller leads under their own name instead of renting them from portals: a website with IDX listings and neighborhood pages, a home value request for sellers, a Google Business Profile with reviews, and Google and Meta ads that follow housing-ad rules. Agent sites start from $2,500 with us; ongoing marketing from $600/month.
Agent searches are bigger here than many people expect. “realtor cape coral” and “realtor naples” are each searched about 1,000 times a month, and “realtor fort myers” about 320 (Google search data via our SEO OS, Nov 2026). Those people want a person, not a listing. Google shows them a handful of agents first, and that short list is where your own profile and site need to be.
The calendar shapes everything. Season runs roughly November to April, when winter residents are in town touring and signing. Many of them start researching neighborhoods from home months earlier, so your guides and listing alerts should be working by late summer. Year-round, out-of-state buyers ask the same things first: flood zones, insurance and what hurricane season really means for a house.
Sellers behave differently. They rarely browse listings; they want to know what their home is worth and who sold the house down the street. A home value page, recent sales by neighborhood and reviews from past sellers do most of the work. Cape Coral's canal network adds a layer, because waterfront buyers and sellers search by water access first and street second.
Rules matter as well. Florida requires the brokerage name in real estate advertising, and housing ads on Meta and Google run under fair housing limits on targeting. We build both into every page template, ad and campaign from day one, so nothing has to be pulled later. This isn't legal advice; your broker has the final word.
What you get
Real estate is a long game with two customers, buyers and sellers. Each piece below serves one of them, and all of it reports to one place.
Real estate website design around your brand, with listings from your IDX provider integrated on your own domain. The details are on our realtor website design page.
Guides for the areas you actually sell, from Old Naples to Cape Coral's canal streets, written from your knowledge, with matching listings below.
A home value request page that asks for address, timeline and condition, so you call back with a real market analysis instead of a robot estimate.
A profile for you or your team and a review request after every closing through our /review/ link. Every client is asked, without filtering.
Campaigns for listings, open houses and seller leads, run in Meta's housing ad category with its limited targeting, and managed in our own ads tool.
Website forms, home value requests, ad leads and tracked calls land in a CRM with their source, so you see what each channel produces.
Short videos and social posts for new listings and market updates, part of our Full plan.
How it goes
Every step ends with a clear deliverable and your approval.
Your areas, your price points, buyers versus sellers, and what your brokerage already provides.
Where your last year of deals came from, and which sources you'd like to rely on less.
Website with IDX, neighborhood pages and the home value flow, connected to your CRM.
Local SEO, review requests and ads, with a monthly report of leads by source.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
A brokerage profile helps, but it belongs to the brokerage, looks like every other agent's, and stays behind if you switch firms. Your own site builds search visibility and a contact list under your name. We keep the brokerage branding your broker requires, and you keep the domain, the site and the data.
Yes, through your IDX provider. You keep your current IDX subscription, or pick one approved for your MLS, and we integrate its search, listing pages and saved-search alerts into your site on your own domain. The IDX fee goes to the provider and isn't part of our price.
Meta treats real estate as a special ad category for housing. Targeting by age, gender or narrow ZIP codes is limited, and some audience tools are switched off. Ads that try to work around it get rejected. We build campaigns inside those limits and let your listings, open houses and seller content find the right people.
Sellers are usually the better business: a listing brings sign calls, open house visitors and often the next buyer. But sellers need trust built over time, while buyers can come from search quickly. Most agents need both. Our default is to build the seller side first and let IDX and neighborhood pages bring the buyers.
Yes. Team sites get agent pages, lead routing by area or price point and per-agent reporting in the CRM, and a brokerage can add a careers section for recruiting. Larger builds fall under our Custom package, from $5,000, with the exact number fixed after the call.
Keep exploring
On the 20-minute call we go through your areas, your current lead sources and your site, then send a fixed quote.