Home care & senior living
Home care marketing for agencies, assisted living and senior living communities in Southwest Florida: a website adult children trust, local search near a parent's address, and follow-up for inquiries that take weeks to turn into care.
People searching every month
home care …
The short answer
Home care marketing reaches adult children and seniors comparing care options, often from another state, and turns that research into calls, assessments and tours. We build a clear website covering services, how pricing works and licensing, set up local SEO for searches like 'assisted living naples', and run Google Ads. A full service website starts from $2,500; marketing from $600/month.
'Assisted living fort myers' is searched about 1,000 times a month, 880 in Cape Coral and 1,000 in Naples. 'Home care' is smaller: 260 in Fort Myers, 70 in Cape Coral and 590 in Naples (Google search data via our SEO OS, Nov 2026). Naples is the one market where home care demand runs strong, which fits an affluent area where many prefer to age at home.
The calendar has a twist here. Families visit in the winter season and over the holidays, see that a parent is struggling, and start searching, often from their own homes after the trip. Content and ads should be ready from November, and the site has to work for someone who can't drop by this month: virtual tours, clear next steps, and a phone number that gets answered.
Hurricane season is the other question every family asks. A plain page on your storm plan (power backup, evacuation, how you keep families informed) answers it before the call. In Southwest Florida after Ian, that page carries real weight.
What you get
Families looking for care and caregivers looking for work need separate paths. We build both.
Services, levels of care, how pricing works, what a first assessment involves and your license or registration details, written for the adult child doing the research.
Pages for the communities you actually serve, plus a Google Business Profile for each office or residence.
A short form or calendar for tours and in-home assessments; every inquiry lands in a CRM with its source.
Separate job pages and an application form with job-posting markup, so hiring never clogs the family inquiry inbox.
Web forms ask only what's needed to call back; health details wait for a secure intake, and resident photos go up only with signed consent. We don't certify HIPAA compliance, and this isn't legal advice.
Families are asked for a Google review the same way, with no incentives, and replies never confirm who receives care.
Google Ads for care searches and Meta campaigns aimed at adult children, with calls tracked as leads.
How it goes
Every step ends with a clear deliverable and your approval.
In 20 minutes we cover your services, territory and how inquiries are handled today.
We map family and caregiver searches for your area using our SEO OS.
Website, forms and tracking go through dev and staging before going live.
A monthly report shows inquiries, tours and assessments by source.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Both, but adult children usually do the research and make the first call, often from out of state. Write the site for them: what care includes, how pricing works, how you screen caregivers, what happens after the first call. Keep large, readable type and printable pages for seniors reading along.
At least explain how pricing works: hourly minimums, levels of care, what's included and what changes the cost. Families who understand the structure call ready to talk. Full price lists are your call; many providers publish a starting rate. Vague pricing is a common reason families keep searching.
They can fill gaps, but they charge per lead for families who often would have found you on Google. As your site and Google Business Profile get stronger, you can lean on directories less. We track inquiries by source, so you can compare the real cost per new client.
Yes. We build a careers section with job pages, a short application and job-posting markup so roles can appear in Google's job results. Meta recruiting ads often suit caregiver roles. Keeping applicants out of the family inquiry form saves your office hours every week.
The base is the same, but assisted living marketing sells a place, so tours, photos, floor plans, dining and activity calendars carry more weight. Agencies sell people and reliability, so caregiver screening, care plans and the first assessment matter more. Both need fast follow-up and source tracking.
Keep exploring
On a 20-minute call we review your site, your Google listings and the care searches in your area, and send you a fixed quote.