Plastic surgeons
Plastic surgery SEO and websites for surgeons in Naples, Fort Myers and across Southwest Florida: procedure pages with depth, credentials up front, consented galleries and a consultation path that respects how long patients take to decide.
People searching every month
plastic surgeon …
The short answer
Plastic surgery SEO is the work of ranking procedure pages, the surgeon's profile and the practice's Google Business Profile for searches like 'plastic surgeon naples', and making those pages credible enough that patients request a consultation. It takes months, not weeks. We plan it from live search data, start with a technical and content audit, and most practices fit our growth plan from $1,000/month.
'Plastic surgeon naples' is searched about 1,900 times a month, against 320 in Fort Myers and 70 in Cape Coral (Google search data via our SEO OS, Nov 2026). Collier County's affluent, high-trust market carries most of the region's demand, and it's also where the first page is hardest to reach. A Fort Myers practice can often win its own city first, then work south.
Google holds health content to a higher standard. Pages need visible medical authorship, review dates and claims you can support. Thin pages that promise results rarely hold their rankings, and they create advertising risk too. Our copywriters draft from interviews with your surgeon, and the surgeon approves every medical statement before it goes live.
Season brings a second audience. Some winter residents plan a procedure around their months here so recovery fits the stay, and they research from up north well in advance. Pages on recovery logistics, nearby lodging and virtual consultations serve them, and they rank for long, specific searches with little competition.
What you get
The consultation is the conversion. Every page points there, at the pace patients actually decide.
In-depth pages per procedure: candidacy, technique options, recovery timeline, risks in plain words, financing notes and the surgeon's own perspective.
Certification, training, affiliations and memberships stated accurately and linked where they can be verified, with author bylines on medical content.
Before-and-after cases organized by procedure, each tied to a signed release, with filters patients can actually use.
A short request form that keeps medical history out of plain email, plus a virtual consultation option. Inquiries land in a CRM with their source; HIPAA compliance itself is for you and your advisor to confirm.
Site structure, speed, schema for the practice and physicians, Google Business Profile and citations across Lee and Collier counties.
Google Ads for procedure searches with server-side conversion tracking, and a person approving every change.
Every patient is asked the same way through a short link, with no incentives. Replies stay neutral and never confirm a procedure.
How it goes
Every step ends with a clear deliverable and your approval.
We review your site, rankings and Google profile in our SEO OS and show where patients drop off.
We rank procedures by search demand and value to the practice and agree which pages come first.
Drafts go to your surgeon; nothing medical is published without sign-off.
Monthly reports count consultation requests by page and source rather than visits.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Expect movement on specific procedure searches within a few months and stronger positions for competitive city terms over a longer stretch, often six months or more. Naples terms take longer than Fort Myers terms. Monthly reports show rankings, profile actions and consultation requests, so progress is visible before the hardest terms move.
Both platforms restrict before-and-after and body-focused imagery in many ad formats, and the rules change. We keep galleries on your website, where patients choose to view them, and build ads around procedures, the surgeon and the consultation. This isn't legal advice; Florida's rules on medical advertising also apply, so have counsel review claims.
Every procedure you want to perform more of, yes. Patients search by procedure name, and one 'services' page can't rank for twenty of them. Start with the procedures that bring the most value and the clearest demand, then add the rest. Each page needs real depth; a paragraph per procedure does more harm than good.
Our copywriters write drafts in plain English from interviews with your surgeon and published guidance. The surgeon edits and approves every page, and the page shows who reviewed it and when. We don't publish medical claims we can't source.
The practice does. The domain, website, content, analytics and ad accounts are in your name with full access handed over. If you ever move on, nothing stays locked with us.
Keep exploring
In 20 minutes we look at your procedure pages, your Google profile and the search demand in Naples or Fort Myers, then send a fixed quote.