For heating and cooling companies
HVAC marketing for Southwest Florida heating and cooling companies: we track every call to its source, run Google Ads and Local Services Ads, build local search and reviews, and sell maintenance plans so spring and fall stay busy.
People searching every month
ac repair …
The short answer
HVAC marketing is how a heating and cooling company wins emergency calls in summer and steady work the rest of the year: call tracking, Google Ads and Local Services Ads for urgent searches, local SEO and a Google Business Profile for “ac repair” searches, review requests after every visit, and maintenance plan sales. Our marketing plans start from $600/month; ad spend is separate.
People search for the problem, not the trade. “ac repair cape coral” gets about 880 searches a month, “ac repair fort myers” and “ac repair naples” about 720 each, while “hvac company cape coral” gets about 40 (Google search data via our SEO OS, Nov 2026). In Fort Myers the trade term does better, at about 260. The lesson for your site and ads is simple: name the homeowner's problem in their words.
Summer is the peak for AC repair across Southwest Florida, and it overlaps with hurricane season from June 1 to Nov 30. After a storm, flooded outdoor units and power surges can bring a second wave of replacement calls. The busy months mostly take care of themselves if you're visible. The quiet ones are where marketing earns its fee, through maintenance plans, tune-up offers and replacement financing.
Winter residents bring their own pattern. Many leave homes closed through the humid summer and want them checked before they come back, which makes early fall a good time to offer humidity checks and tune-ups to seasonal homeowners. We'd build a page and a reminder campaign for exactly that. We judge it all by booked jobs. Clicks for AC searches are among the pricier ones in home services, so every campaign is tied to call tracking and a CRM entry before it spends real money.
What you get
Everything is built around the phone, because that's where urgent HVAC work starts. The website, ads and Google profile all exist to make it ring for the right jobs.
Tracked numbers for the website, Google profile and ads, with each call logged in a CRM by source, so you see which channel books jobs.
AC repair and no-cooling campaigns scheduled for the hours you can actually dispatch, run in our own ads tool where a person approves every change.
Profile setup, Google's screening steps, budget and disputing bad leads. HVAC is one of the trades these ads were built for. Fixed quote after a short call.
Map Pack visibility for AC repair in your towns, correct hours and service areas, and photos of your real trucks and techs. More on our HVAC SEO page.
Emergency call button, service and tune-up requests, maintenance plan and financing pages. More on our HVAC website design page.
Techs hand over a /review/ link or QR code, and an email follows with one reminder after 6 days.
Pre-summer tune-ups, maintenance plan pushes in the shoulder months and reminders to past customers before the heat arrives.
How it goes
Every step ends with a clear deliverable and your approval.
Your service area, crew capacity, average ticket and how you handle after-hours calls.
Call tracking and the CRM connection go in before any ad spend, so month one already counts booked jobs.
Google Business Profile, local SEO and, where you qualify, Local Services Ads.
Ads and offers mapped to your summer peak and the shoulder months.
Calls, booked jobs and plan sign-ups by source, and what changes next month.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
The mix that answers the phone when it's hot: a Google Business Profile with steady reviews, Local Services Ads if you qualify, Google Ads for urgent AC searches, and a fast website with a tap-to-call button. Add call tracking from day one, or you'll never know which of those books the jobs.
All year, but not at the same level. Summer budget goes to urgent repair searches. In spring and fall it moves to tune-up offers, maintenance plans and replacement financing, where the jobs are planned rather than urgent and often bigger. We plan the budget month by month with you.
Make the plan easy to understand and easy to join. A dedicated page with what's included, the price and a sign-up form, a mention on every invoice and visit, and a reminder to past customers before summer is where we'd start. Online payments for plans are part of our Custom website package, from $5,000.
We handle the tracking side: separate numbers per source, call logging in the CRM and reports by hour, so you see what after-hours calls are worth. The routing itself runs through your phone system or answering service. Once you see the numbers, deciding on night coverage gets a lot easier.
Our Local plan is from $600/month for local SEO, your Google profile, review requests and a monthly report. Growth, from $1,000/month, adds Google Ads management and landing pages. Ad spend is separate and paid to Google. Local Services Ads management is quoted after a short call.
Keep exploring
On the 20-minute call we look at your call volume, your Google profile and your ad accounts, then send a fixed quote.