Marketing for roofers
Roofing marketing for contractors in Lee and Collier County: a site that proves you're licensed and local, search and ads that catch the storm rush, and a steady pipeline for the months in between.
People searching every month
roofing company …
The short answer
Roofing marketing is everything that brings homeowners from a search to an estimate: a website with storm, insurance and financing pages, roofing SEO and a Google Business Profile, Local Services Ads, reviews with photos, and lead tracking. We run it from Fort Myers. Websites start from $1,000 and marketing from $600 a month, with a fixed quote after a 20-minute call.
In Fort Myers, “roofing company fort myers” is searched about 880 times a month, 320 in Cape Coral and 1,300 in Naples. “Roof repair” is smaller: about 210 a month each in Fort Myers and Naples and 140 in Cape Coral (Google search data via our SEO OS, Nov 2026). People search for a company far more often than for a repair, which tells you most are shopping for a contractor they can trust with a big job.
Those numbers are monthly averages, and roofing is anything but average. Hurricane season runs June 1 to November 30. After a storm like Ian in September 2022, demand jumps overnight, and crews from other states arrive with door hangers and brand-new websites. That's when a Florida license number, a local address and real reviews do the selling.
So the marketing has two modes. In storm mode, emergency tarping calls, insurance-claim questions and inspection requests need a fast answer and pages built in advance. In the quiet months, re-roofs, tile and metal upgrades and replacements planned around insurance renewals keep the schedule full, and that's when the SEO and reviews built earlier pay off. We plan the budget around both.
What you get
The goal is leads you own instead of leads you rent. Each piece below feeds the CRM, so you see which ones turn into signed jobs.
License number, insurance and local address up front, storm-damage and emergency tarping pages, and financing and insurance-claim FAQs.
Google Business Profile, service-area pages and reviews, so you rank in the map for roofing searches where you work.
Setup and management of Google Local Services Ads with the Google Guaranteed badge, paid per lead, with bad leads disputed.
Search campaigns ready to switch on when a storm hits and to scale down when it passes.
A short review link sent after every job, asking homeowners to add a photo of the finished roof. No gating, no incentives.
Every call, form and LSA lead lands in the CRM with its source, so you can compare cost per signed job by channel.
Proof
Construction is where our public work is closest. For PannonCabin, a builder of premium lightweight homes in Hungary, we built a trust-first site that leads to a quote request.
How it goes
Every step ends with a clear deliverable and your approval.
We look at where your leads come from today and what each source really costs.
We build storm pages, ad campaigns and call routing before the season, not during it.
Website, Google profile, LSA and tracking go live together.
Signed jobs by channel, and where next month's budget should go.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
By building channels you own: a Google Business Profile with reviews, a website that ranks for roofing searches in your towns, and Local Services Ads, where you pay per lead and the homeowner contacts you directly. It takes a few months to build, which is why we start before storm season. Shared leads can fill the gaps meanwhile.
Yes, with a plan. Campaigns should be ready before June 1, turned up when a storm hits your area and turned down once crews are booked out. Running full budget while you can't take new jobs wastes money. We set budgets and pause rules ahead of time, so nobody has to manage ads in the middle of a storm.
For most licensed roofers, yes. LSAs appear above regular ads with the Google Guaranteed badge, and you pay per lead instead of per click. Eligibility requires background and license checks, and some leads are junk, which is why we dispute bad ones and track which LSA leads become signed jobs.
We write plain pages about how you document storm damage, meet the adjuster and what homeowners should expect, in your words and approved by you. We avoid promises about claim outcomes and anything that sounds like public adjusting, which Florida regulates. This isn't legal or insurance advice.
A storm-ready roofing site starts from $2,500. Monthly marketing starts from $600 for local SEO and reviews and $1,000 with Google Ads and content; LSA management is quoted separately. Ad and LSA spend are extra and swing with the season.
Keep exploring
On a 20-minute call we look at your site, your Google profile and your lead sources, and tell you what to set up before the next storm.
