Websites for roofers
Roofing website design for contractors in Southwest Florida: a fast site that shows your license and real jobs, answers storm and insurance questions, and turns visits into estimate requests with photos attached.
People searching every month
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The short answer
Roofing website design means building a contractor site around how homeowners choose a roofer: license and insurance visible, service and storm-damage pages, project photos by town, financing, reviews and an estimate form. We plan, write and build it on WordPress, and the site, domain and content are yours. A full roofing site starts from $2,500, and most launch in 2 weeks, ideally before hurricane season.
A roofing site does its hardest work in the worst conditions. After a storm, homeowners are on their phones, on congested networks, sometimes without power, looking for a local roofer who'll answer. A heavy homepage with a drone video and a pile of tracking scripts won't load. A light page with a phone number, a license and a short form will.
We build for that. The new version of helloprovision.com weighs 151 KB where the old one weighed 5.6 MB, and shows its main content in 1.4 s instead of 4.4 s on a slow 4G phone connection. Your roofing site gets the same approach: compressed images, no autoplay video, and the call button visible before anything else finishes loading.
The estimate form is the other half. Instead of asking for a name and address only, it asks what happened, the roof type and whether insurance is involved, and lets the homeowner attach photos. You see the damage before calling back, can separate emergency tarps from re-roof quotes, and show up prepared. Every request lands in the CRM with the page and campaign it came from.
What you get
Everything below is in our Business package, from $2,500. A smaller crew can start with 5–8 pages from $1,000 and add town pages later.
Florida license number, proof of insurance, local address and your Google rating in the header of every page.
Homeowners attach photos of the damage, pick the roof type and note their insurance situation, so you can triage before driving out.
A banner and emergency tarping number you switch on in WordPress when a storm hits, and off when it passes.
Before-and-after photos tagged by town, roof type and material, uploaded straight from your phone.
Plain answers about documenting storm damage and working with adjusters, plus your lender's application link.
Replacement, repair, tile, metal, flat roofs and inspections, plus a page for each town you serve.
Built to load on a weak phone signal, with every lead sent to the CRM along with its source.
How it goes
Every step ends with a clear deliverable and your approval.
We go through your phone photos and pick the jobs that prove the most.
Service, storm and town pages are planned and written first.
Design, estimate form and storm mode are tested on a staging copy over a slow connection.
We go live, connect your Google profile and hand over every login.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Yes. The estimate form accepts several photos straight from a phone camera, along with the roof type and insurance details. The files go to the CRM with the request rather than to a shared inbox, so your estimator sees everything in one place before calling back.
Yes. Storm mode is a switch in WordPress: it shows an emergency tarping number and a short message across the site and moves the storm pages to the top. Turn it off once crews are booked out. You don't need to call us during a storm to change your website.
Exact prices rarely work, because every roof is different. Ranges can: a typical price band for shingle, tile and metal re-roofs in your area, with the factors that change it. That filters out people who aren't ready and shows you're straightforward. If you'd rather not publish numbers, we explain your estimate process instead.
Yes, after a short call with you about how you actually handle claims and which lender you work with. We describe what you do, such as documenting damage and meeting the adjuster, and stay away from promising claim outcomes. Financing pages link to your lender's application, and you approve every word before launch.
A roofing site with service, storm, insurance, financing and town pages starts from $2,500. A small crew can start with 5–8 pages from $1,000. Custom integrations or booking with payments start from $5,000. The quote is fixed after a 20-minute call, and the site is yours, domain included.
Keep exploring
On a 20-minute call we open your site on a throttled phone connection, try to request an estimate, and quote what it takes to fix it.