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Website speed
Website speed optimization for businesses whose site is slow on phones, fails Core Web Vitals or wastes ad budget on visitors who leave before the page appears. We fix the causes in the code instead of adding another plugin.
The short answer
Website speed optimization means reducing what a page downloads and how long the browser waits before showing it: image sizes, scripts, fonts, themes and server settings. We measure your key pages, fix the biggest causes first and re-measure under the same conditions. Google's Core Web Vitals (LCP, INP, CLS) are the yardstick. Projects are quoted after a free Website Grader check.
What a slow site costs you
- Visitors on cell data stare at a blank screen and hit back before your headline loads.
- Paid clicks land on a page that's still loading, so you pay for visits that never see the offer.
- Buttons jump around as images load, and people tap the wrong thing.
- A speed plugin added another layer of code, and the scores barely moved.
- Search Console flags poor Core Web Vitals on the pages you most need to rank.
Core Web Vitals in plain English
Google measures page experience with three numbers. LCP, Largest Contentful Paint, is how long it takes for the biggest piece of content, usually a headline or a hero image, to appear. INP, Interaction to Next Paint, is how quickly the page reacts when someone taps or types. CLS, Cumulative Layout Shift, measures how much things jump around while the page loads.
Each has its usual culprit. A slow LCP often comes from a huge hero image, a slider or scripts that block rendering. A poor INP comes from heavy JavaScript keeping the phone's processor busy. A high CLS means images, ads or fonts arrive without reserved space and shove the text down. Fixing the wrong one wastes money, so we diagnose before we touch anything.
Our numbers come from lab tests, which use a fixed device and connection so results can be compared before and after. Field data from real visitors, which Google reports in Search Console, varies with phones and networks. We use lab tests to find and verify fixes, then watch the field data over the following weeks to confirm real visitors feel the difference.
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What you get
What our website speed optimization includes
We work through causes in order of impact and show before-and-after numbers measured the same way.
- 01
Measurement
Lab and field data for your key templates, so we know which pages and causes matter most.
- 02
Image diet
Correct sizes for each screen, modern formats and lazy loading for anything below the first screen.
- 03
Script and plugin audit
We remove or delay code that doesn't earn its place, including unused plugins and trackers.
- 04
Fonts and CSS
Fonts trimmed and preloaded, critical styles inlined, so text appears early and doesn't jump.
- 05
Server and caching
Compression, caching headers and hosting settings checked and corrected.
- 06
Rebuild option
When the theme itself is the problem, we quote a rebuild on our framework instead of more patching.
Proof
Measured on our own sites first
We started with our own sites. Our Hungarian site, rebuilt on our framework, went from 8.1 MB to 385 KB and from 140 requests to 14 in a mobile lab test; LCP dropped from 6.5 s to 1.0 s and layout shift from 0.64 to 0.003. The new helloprovision.com, tested on slow 4G, fell from 5.6 MB to 151 KB, with LCP down from 4.4 s to 1.4 s.
How it goes
From first call to results.
Every step ends with a clear deliverable and your approval.
- 01
Free check
Run your site through our Website Grader, which uses Google PageSpeed data.
- 02
Diagnosis
We profile your key templates and list the causes by impact.
- 03
Fixes on staging
Changes are made on a copy and measured before release.
- 04
Release and re-measure
We go live, then compare lab and field data with the starting point.
Questions
Questions
What are Core Web Vitals?
Core Web Vitals are three measurements Google uses to judge page experience: LCP for how fast the main content loads, INP for how quickly the page responds to taps and clicks, and CLS for how stable the layout stays while loading. Search Console reports them from real Chrome users, and they are part of how Google evaluates pages.
Will a speed plugin fix my slow WordPress site?
Sometimes it helps a little. Caching and image plugins can trim load times, but they can't remove a heavy theme, a page builder's extra code or a pile of third-party scripts. If the theme is the bottleneck, a cleanup or rebuild does more than another plugin. After measuring, we tell you which case you're in.
Does site speed affect Google rankings?
Page experience, including Core Web Vitals, is one of the signals Google uses, but relevance and content still weigh more. The bigger effect is on people: a fast page keeps visitors who would abandon a slow one, which matters most for paid traffic and mobile searches. We treat speed as a conversion fix that also helps SEO.
Why does my site score well on desktop but poorly on mobile?
Mobile tests simulate a mid-range phone on a slower connection, so the same page gets less processing power and bandwidth. Large images, sliders and heavy JavaScript hurt far more there. Since many local customers find you on a phone, the mobile score is the one we optimize first.
Do you need access to my hosting?
Usually, or at least to the WordPress admin and a staging copy. Many fixes live in the theme, plugins and server settings, and we test them on a copy before release. If your host doesn't offer staging, we set up a development copy so the live site never becomes the test bench.
Keep exploring
Find out what's slowing your site down
Run the free Website Grader, then use a 20-minute call to go through the results and get a fixed quote for the fixes.