SEO for real estate
Real estate SEO for agents and teams in Fort Myers, Cape Coral and Naples: we build neighborhood and market pages, tune your Google Business Profile and earn reviews, so buyers and sellers find you before they find the portals.
People searching every month
realtor …
The short answer
Real estate SEO is the work that gets an agent's own website and Google profile found for searches like “realtor cape coral” or a neighborhood name. IDX listings alone rarely rank, because the same listings appear on hundreds of sites. Original content does: neighborhood guides, market updates, sold-home pages and reviews. For agents, our Local plan is from $600/month on a 6-month cycle.
Not every town is equally hard. “realtor cape coral” and “realtor naples” each get about 1,000 searches a month, but the Naples term has a difficulty score of 40 in our data while the Cape Coral term scores 3. “realtor fort myers” sits at about 320 searches with a score of 12 (Google search data via our SEO OS, Nov 2026). In plain terms, Cape Coral rewards a solid local profile and good pages quickly; Naples takes longer and needs more authority.
Neighborhood names beat generic phrases. A buyer relocating from up north rarely types “real estate agent”. They type the area they liked on vacation, a street, a condo building, or waterfront homes plus a town. Old Naples, the blocks around Fifth Avenue South and Third Street South, McGregor Blvd in Fort Myers and the canal-front streets of Cape Coral are each a separate search with separate intent, and each deserves its own page.
Fair housing applies to content too. Neighborhood pages describe places: parks, water access, commute, shops and building amenities. They don't describe who lives there or rank schools as good or bad. We write inside that line on purpose and link to official sources for school information. This isn't legal advice, so have your broker review anything you're unsure about.
What you get
Search for agents is local and personal. We work on the three things Google looks at: your profile, your site's original content and what others say about you.
Set up for you or your team within Google's guidelines, with service areas, regular posts about listings and sales, and photos that aren't stock.
Deep pages for the areas you sell: what living there is like, recent sales and matching listings, written from your knowledge and refreshed each season.
Condo towers, gated communities and canal subdivisions get their own pages, because buyers search for them by name.
Monthly or quarterly market notes per area on our Growth plan, which includes 2–4 articles a month.
A review request after every closing, a /review/ link and QR code for your email signature and closing gifts, and consistent details across local directories.
Listing pages on your domain with your guide text around them, plus index rules so thousands of thin pages don't drag the site down.
Rankings per town and neighborhood in our SEO OS, and every inquiry logged in the CRM with where it came from.
How it goes
Every step ends with a clear deliverable and your approval.
We list the towns, neighborhoods and buildings you sell and pull their real search volume into our SEO OS.
Your Google profile is fixed in the first month, and review requests start with your next closing.
The highest-value neighborhood and building pages come first, then market updates on a schedule.
Monthly rankings by area and inquiries by source, with the next pages planned.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
Mostly for your visitors, not your rankings. The same listing text is on portals, brokerage sites and every other agent's IDX, so Google has little reason to rank your copy. Listings help when they sit under original neighborhood content, keep people on your site and turn into saved searches. We set up IDX to support your pages, not replace them.
That search is answered mostly by the Map Pack, which depends on where the searcher stands, how relevant your profile is and how strong your reviews are. You can't rank everywhere, but you can be strong around your office and in the areas you sell. Reviews that name the neighborhood help.
Only if it's local. National housing news doesn't bring Southwest Florida buyers. Area market notes, guides for out-of-state movers and honest pages on flood zones or insurance questions do. Our Growth plan, from $1,000/month, includes 2–4 articles a month written for your areas, plus Google Ads management if you want it.
A tuned Google profile and a steady flow of new reviews can show movement within a few months. Neighborhood pages take longer, especially in competitive areas like Naples. That's why our Local plan runs on a 6-month cycle: it's the shortest period over which you can judge the work honestly.
Keep exploring
On the 20-minute call we check your rankings for your towns and neighborhoods, then send a fixed quote for the work that would move them.