SEO for contractors
General contractor SEO for Southwest Florida builders and remodelers: we get your company into the Google Map Pack and local results for the towns and project types you want, using pages built from your real jobs.
People searching every month
general contractor …
The short answer
General contractor SEO is the work that puts your company in Google's Map Pack and organic results when homeowners search for a builder or a specific project nearby. It covers your Google Business Profile, project and service-area pages, reviews, citations and site speed. Expect months, not weeks. Builders can start on our Local plan, from $600/month over a 6-month cycle.
We start from what people type, not from what sounds impressive. The core search, “general contractor” plus the town, gets about 390 searches a month in Naples, 320 in Fort Myers and 170 in Cape Coral (Google search data via our SEO OS, Nov 2026). The Cape Coral term has a difficulty score of just 1 in our data, so a well-built profile can compete there quickly. Fort Myers and Naples take more work.
Project searches are often worth more than the generic one. “kitchen remodeling naples” is searched about 390 times a month and “home builders cape coral” about 880, while the Fort Myers and Cape Coral kitchen terms get 210 and 140. If you build custom homes or remodel kitchens, pages for those jobs may bring better work than chasing the word “contractor”.
Google ranks local results on relevance, distance and prominence. You can't move your office, but you can be the most relevant and best-proven builder in your radius: the right categories, a page per project type, photos with real captions, and reviews that mention the job and the town. Service-area pages then carry you into towns a short drive past your pin.
One local detail: Hurricane Ian left a lot of rebuild and permit work behind in Lee and Collier counties. If you take on that work, a plain page about how you handle permitted rebuilds is worth writing. Walk through drawings, permits, insurance paperwork, timelines and final inspection, in the words homeowners use when they search.
What you get
Local SEO for a contractor comes down to proof and place. These are the pieces we build and keep up each month.
Primary and secondary categories that match your work, services, a hidden address if you run the company from home, and new project photos every month.
One page per job type you want more of: additions, kitchen and bath remodels, new construction or storm repair, each with your own photos and scope notes.
Pages for the towns you actually serve, built from projects done there and local permitting notes. No copy-paste city pages.
Each finished job becomes an indexable page with town, scope, timeline and before-and-after photos.
Review requests after every handover through our /review/ link and QR code, plus consistent business details across the directories that matter.
Fast-loading galleries, clean URLs and GeneralContractor structured data, so Google reads your business type, service area and hours correctly.
Your target searches tracked town by town in our SEO OS, with calls and quote requests reported by source each month.
Proof
If your current site already ranks for something, a rebuild shouldn't erase it. For Little Minds, an English-language site in Hungary, we rebuilt 41 pages and 95 posts from Joomla on WordPress one-to-one, with every URL mapped to stay the same at launch. We handle contractor site moves the same way and map every old URL before anything goes live.
How it goes
Every step ends with a clear deliverable and your approval.
We pull the real searches for your towns and project types into our SEO OS and pick the winnable ones.
Your Google Business Profile and directory details are fixed in the first month.
We write project-type and service-area pages from your photos and notes, never from a template.
Every handover triggers a review request with one reminder.
Rankings by town, calls and quote requests by source, and the next pages to build.
Pricing
Starting prices, before taxes. After a 20-minute call you get a fixed quote — no hourly surprises.
5–8 custom pages, keyword basics, technical SEO, quote form, GA4, Google Business Profile setup.
10–20 pages with service and city pages, wireframes, custom UX/UI, SEO copy, conversion tracking, CRM connection, 30 days of fine-tuning.
WooCommerce or Shopify, booking and payments, integrations, load testing.
Local SEO and Google Business Profile, technical monitoring, review requests, monthly report.
Everything in Local, plus 2–4 SEO articles a month, Google Ads, landing-page optimization and a monthly call.
SEO, Google Ads and Meta, social content and creative, link building, a quarterly strategy workshop.
Ad spend is paid directly to Google or Meta and is not part of our fee. Website and marketing together? Ask for both in one quote.
Questions
In the Map Pack, distance matters, so your pin helps most near your office. In regular results, a strong Naples page built from Naples projects, plus reviews from Naples clients, can rank without an office there. We don't use virtual offices or fake addresses, because Google suspends profiles for that.
Only if customers visit you there. If you run the company from home or a yard, Google wants a service-area business with the address hidden and your service towns listed. We set it up that way so the profile stays within Google's guidelines.
They help in two ways. On your Google profile, regular new photos show the business is active. On your website, a project page with captions, town and scope gives Google text to match with searches like a kitchen remodel in a specific place. We compress every image so galleries stay fast on phones.
SEO is slow to build, so the best time to start is while you're busy, not when the pipeline dries up. A full schedule also lets you be picky. Aim the work at the project types with the best margin, and the next slow season brings the jobs you actually want.
The Local plan is from $600/month on a 6-month cycle: local SEO, your Google profile, technical monitoring, review requests and a monthly report. Growth, from $1,000/month, adds 2–4 articles a month, Google Ads management and landing-page work. After a 20-minute look at your profile and rankings, we send one fixed number.
Keep exploring
On the 20-minute call we check your Google profile and your rankings by town, then tell you what we'd fix first and what it costs.